Research for Unmeet need of Automobile Sector (Toyota)


You have been tasked with finding a new product to launch in Toyota.
Your job is to research a new unmet need FIRST. Only if no one in the marketplace is satisfying the unmet need, you can build your product idea.
Once you have found the unmet need within the marketplace (based on research) , you can proceed to creating a product/service to launch within a company BASED ON THE UNMET NEED.
You need to keep these things in mind:-
š  What are the needs/wants of the customer in automobile sector you are trying to fulfill?
š  Defend this with research (references must be included in APA format).
š  Must use minimum 2 pieces of research to defend your point. 
After this you need to figure out :

What current market offerings (both your products and your competitors’) are fulfilling the needs and wants for the customer you describe in step 1?

What are they missing?
Must cite minimum 2 pieces of valid research to defend your point. 

At end when you are done with the research you need to conclude with launching the product related to need and also you need to come up with marketing strategies, cost plan and Pricing Strategies for the product with justification of each.

It should cover mainly the understanding the market place ( automobile sector ) and  New product pricing ( Toyota- coming up with new product )
Format  APA
Font 12
Times New Roman 
Double Spaced
4 – 5 pages

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