# Euro Disneyland

Using the Decision Matrix Analysis along with the Decision Matrix Analysis video, make the following decisions relative to the case study about Euro Disneyland (p. 262):

The first section should be an explanation of this process and how you decided on each of the factors in the matrix.

1. List all of the cultural challenges posed by Disney’s expansion into Europe. (Side of matrix.)

2. Next, list the variables that influenced these challenges. (Top of matrix.)

3. Decide on a score (1-5) for each of these challenges according to the relative importance of the factors. Multiply each of these scores by 2 to find the weighted scores for each option/factor combination.

Next, respond to the following questions in the rest of your homework

1. Using Hofstede’s four cultural dimensions as a point of reference noted in the case, what are some of the main cultural differences between the United States and France?

2. In managing its Euro Disneyland operations, what are three mistakes that the company made? Explain your response with examples.

3. As a conclusion, reflect on your overall thoughts on this case

Your well-written paper should meet the following requirements:

1. Be 5-6 pages in length, which does not include the title page, abstract, or required reference page, which is never a part of the content minimum requirements.

2. Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles.

3. Use APA7 style guidelines, citation reference at least four references as appropriate.

5. Make sure no plagiarism for your written report.

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