Department of Finance and Economics

College of Business and Economics
Department of Finance and Economics
International Finance FNA304 – Spring 2016

LO3: Ethics dimension in finance decision making
Allocated mark(5%)
Submission deadline:06/4/2016, by 12:00 PM midnight
The number of
words should be between 800 and no more than 1200(excluding the cover page, abstract,
footnotes, and references,…)

Description of
the case study:
Many Multinational enterprises (MNEs) have recently incorporated
the ethical dimension in their investment and business model and strategy.
Ethics in MNEs is gaining ground and becoming increasingly important, and
managers have to strike a delicate balance between value maximization and
You need to choose one of the companies listed below and conduct a
case study analysis, critically evaluating how ethically oriented your chosen
company is and how it manages thetradeoff between value maximization and ethics.

You need to be very descriptive regarding your chosen company’s
ethical strategy and the stakeholders involved in the decision making, providing
a range of evidence and examples. Additionally explain why ethics has become
important and needed in the company’s business model, include a costs benefits
analysis and its impact on the corporate image and perception of the MNE.
Elaborate on how you would recommend to your chosen company to
improve its ethical strategy and policies, and the impact this would have on
the company’s reputation, image and credibility.

Choose any multinationalcorporationsfor
your case study:
1- McDonalds 2- Citigroup 3- Apple
4-Daimler 5- HP 6- Facebook
7- Adidas 8-
Nestle 9-
10- Sony 11-HSBC 12-Google
13- Total 14-
JP Morgan chase 15-
16- Phillip Morris 17-Microsoft 18-
19- Monsanto 20- Starbucks 21-Samsung
22- Exxon Mobile 23-
Chevron 24-Colgate-Palmolive
25- Nike 26- BMW 27-Pfizer
28-IKEA 29- Lehman Brothers 30- Siemens
31-Intel 32- Wal-Mart 33-
BHP Billiton
34- Shell 35- Toyota 36- Allianz
37-Costco 38-
Johnson& Johnson

Some regional MNEs:
Rasgas, Bavarian Auto Group, SABIC, Arab Bank, Equate,
Holcim Lebanon, Dolphin Energy, Maroc Telecom, Zain Bahrain, Sonatrach,
Attijariwafa Bank, and PDO.
The recommended layout of your case study is suggested to be as
Cover page

General case study
1- Reserve the
first page (cover page) to your name, student ID, course name, and date & number of words, and university
2- You should
write in times new roman font, size 14, with 1.5 spaces, no bold or italic
except for the section heads if you want
3- Pages should
not have frames, shades or colors or other fancy decorations, just plain pages
with no folders or covers, stapled from the top left corner side
4- You need to
submit a hard copy next lecture day. Failure to submit the soft copy online by
due date is subject to mark deduction
5- Write your
work in form of an essay, do not insert questions and give answers.
6- Maximum
plagiarism allowed is 15%
7- A minimum of
7 references is required
8. Important
arguments should be clearly referenced
10. Avoid
lengthy and unnecessary statements
11. You should
print your case in double pages

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