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- Part II: A Social Psychological Analysis of _______
- Explain in-depth how social psychological principles of persuasion are relevant for one of your selected advertisements, citing relevant research. Relate characteristics of the communicator, the message, and the target audience.
- Formulate a plan to intentionally enhance persuasiveness. What are various alternative techniques one might employ effectively?
- Submit “Part II”, structured as a paper and written in APA style.
The Art and Science of Persuasion paper
- Must include Parts I and II.
- Must be 3 to 5 double-spaced pages in length (including Part I, but not including title and references pages from Part II) and formatted according to as outlined in the .
- Must include a separate with the following:
- A header
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must begin with an that has a succinct .
- Must utilize .
- Must address the topic with .
- Must end with a that reaffirms the thesis.
- Must use at least five peer-reviewed scholarly sources. Additional scholarly sources are encouraged.
- Be sure to smoothly rather than simply inserting it.
- In general, material rather than using direct quotes.
- The table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
- Must document all sources in APA style as outlined and .
- Must include a separate that is formatted according to APA style.
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