D2-1 Analyze the general environment of the company, by incorporating all seven elements. The analysis should reveal and point to the main opportunities and threats for selected company.
D2-2 Perform the industry analysis by applying the Five Forces framework and assess whether the current industry is attractive or not in terms of its profit potential.
D2-3 Explain whether the selected company belongs to any specific strategic group within selected industry and state the main arguments for this statement. Internal environment analysis
D2-4 Prepare the value chain analysis and highlight the main activities in the company. Connect these activities with point
D2-2 in a meaningful and substantiated way.